In the early stages of a startup a designer often has to wear multiple hats and be leading the direction for the brand as well as the design and UX of the product. In this episode you’ll learn about how Brent Palmer manages this by equipping the team at Proof with assets, templates and guides to self-service when possible. You’ll also learn a lot about testing and experimentation, something that many companies only tackle when they get a lot bigger (but can benefit a company at any stage).
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team. Every 30-40 min episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how Designers approach projects and what challenges they face.
Much of the design content in the tech industry focuses on product and UI/UX design. Inside Marketing Design has been created to highlight a different side of design in tech: marketing and brand design. This show is about people designing high-converting landing pages, setting the style for brand illustration and imagery, crafting campaigns, laying-out whitepapers and working hand-in-hand with the marketing team to bring more users to a product. Every episode takes a deep dive into the processes, principles and people who make marketing design happen at a different tech company. In these 30-40 minute interviews you’ll learn a lot from hearing how teams are structured, how they approach projects and what challenges they face.
