Grace Tai manages the brand design team at Contentful and after hearing about her processes and approach to management I think she might just be one of the most organised people I’ve ever met! Learn about how the team worked to elevate the brand to a higher calibre, and about the “Vulcan mind meld” approach Grace takes to making sure her team is aligned and empowered to make design decisions.
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team. Every 30-40 min episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how Designers approach projects and what challenges they face.
Much of the design content in the tech industry focuses on product and UI/UX design. Inside Marketing Design has been created to highlight a different side of design in tech: marketing and brand design. This show is about people designing high-converting landing pages, setting the style for brand illustration and imagery, crafting campaigns, laying-out whitepapers and working hand-in-hand with the marketing team to bring more users to a product. Every episode takes a deep dive into the processes, principles and people who make marketing design happen at a different tech company. In these 30-40 minute interviews you’ll learn a lot from hearing how teams are structured, how they approach projects and what challenges they face.
