For UK-based savings & investment app Moneybox high-performing ads are key. Senior graphic designer Mayumi Hashimoto joins us in this episode to talk about the approach the team takes to create and test performance marketing ads. You’ll also hear about their recent rebrand, and how they lean on outsourced help when necessary.
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team. Every 30-40 min episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how Designers approach projects and what challenges they face.
Much of the design content in the tech industry focuses on product and UI/UX design. Inside Marketing Design has been created to highlight a different side of design in tech: marketing and brand design. This show is about people designing high-converting landing pages, setting the style for brand illustration and imagery, crafting campaigns, laying-out whitepapers and working hand-in-hand with the marketing team to bring more users to a product. Every episode takes a deep dive into the processes, principles and people who make marketing design happen at a different tech company. In these 30-40 minute interviews you’ll learn a lot from hearing how teams are structured, how they approach projects and what challenges they face.
